Mobile network operators face unprecedented challenges to remain competitive in today’s volatile telecommunications markets. Voice revenues are being squeezed harder than ever, churn is a constant problem and most operators are pushing non-voice service revenues as the savior of average revenue per user (ARPU). MobileAware’s mobile network operator solutions allow carriers to be more responsive to customers and readily capitalize on emerging mobile data service opportunities.
Increase Loyalty and Reduce Costs
MobileAware truly makes 24×7 Self-Care a reality by seamlessly extending Web-based subscriber self-care services, allowing them to be accessed by any mobile device at any time. MobileAware’s Operator Mobile Self-Care (MSC) solution allows subscribers to resolve fundamental customer care queries (e.g. view and pay bills, check balance and top-up pre-paid accounts, report problems, read FAQs) directly from their mobile device browser. MSC also enables targeting of promotions and revenue-generating services to specific subscribers, customer segments, or owners of a particular mobile device or device type. Enable your subscribers to:
- Access the right information
- Manage their own accounts beyond usage and payments
- Ask questions without having to talk (i.e., self serve without calling a call center)
MobileAware’s approach to mobilizing customer care applications is unique – our award-winning Mobile Interaction Server is an out-of-the-box software package that leverages installed infrastructure software, developer tools and software skills to allow organizations to reach their mobile customers from any location on any mobile device. MobileAware eliminates the need to purchase and maintain a separate, parallel mobile infrastructure, enabling organizations to accelerate the ROI on established systems and applications.
Key Features of MobileAware’s Mobile Self-Care Solutions
- Simple and fast integration through standard available APIs to the customer systems, through web service calls, or via web clipping of existing online web interfaces.
- Device recognition to enable advanced, device-specific content rendering ensures that mobile customer services are created once and presented in an optimized manner according to the unique characteristics of any mobile device. MobileAware manages a proprietary up-to-date global library of virtually every device on the market to ensure the user experience is always optimized.
- Minimum IT resources and upfront investments with optional hosting and management services. MobileAware can eliminate CAPEX, reduce upfront costs, and minimize internal IT resources needed to implement a solution. Customers also have the option of hosting on their own premises or transitioning over time from a fully hosted and managed deployment to on-premises if desired.
- Rapid development process using MobileAware’s Mobile Self-Care framework to enable deployment in weeks. This framework reduces the enterprise’s need to engage in a complex planning and development process while leveraging the experience of other successful implementations.
- Launch support from MobileAware’s experienced team to assist in developing strategies, business cases, planning, campaigns and rollout of new services.