Travel
Millions of travellers routinely take to the skies, catch a train or jump on a bus each day with mobile phones in tow. However they are still expected to use traditional means to access important travel information, often resulting in unnecessary queuing and frustration.
Travel providers, in turn, are faced with numerous operational challenges which are forcing them to reduce amenities and staff to remain profitable and, in some cases, just to stay in business. This all too often creates a potentially volatile situation when customers need access to important travel information.
MobileAware’s Mobile Customer Self-service solution offers travel providers the ideal mechanism for putting real-time travel information into the hands of customers, allowing them to manage their travel plans easily and independently.
MobileAware’s Mobile Customer Self-service solution extends existing online travel services, customer care portals and travel applications to a wide variety of mobile devices. Customers can retrieve the same travel information as they would through a PC, but have the added benefit of accessing personal information when and where they choose.
By offering mobile customer self-service solutions, travel companies can help travellers to plan and complete their journeys more effectively by enabling them to:
- Find real-time information on travel, timetables and incidents.
- Purchase, review, change and upgrade tickets.
- Receive mtickets or barcodes direct to there mobiles.
- Check in via their mobile.
- Be alerted about changes to their planned trips.
Travellers can access this information via multiple channels and mobile devices:
- Mobile Internet, WAP, WAP Push, SMS, MMS
- Phones, Smartphones, PDAs, Tablet PC, Digital TV
Benefits
- Reduced call centre costs by redirecting costly calls from customers looking for basic information to a mobile self-service alternaitve.
- Reduced operational costs by automating customer interaction via mobile.
- Increased sales by enabling ticket purchase via mobile.
- Increased value of sale by allowing customers to review, change and upgrade tickets via mobile.
- Reduced cost of ticket printing and delivery by sending mobile tickets/barcodes to mobile devices via mobile messaging.
- Enhanced customer experience and loyalty by providing customers with more communication channels.
- Enhanced customer efficiency by providing customers with up-to-the-minute travel alerts on updates and travel delays.
