Telecommunications
With declining growth in voice revenues for operators globally and the threat posed by near-free IP-based telephony services such as Skype, telecommunications providers are betting future growth on data services such as mobile Internet, games, music and even television programmes on mobiles. However existing infrastructure, built on a network designed for a voice-centric, circuit-switched world, was not designed to create and deliver today's content-rich data services. Current infrastructure limitations create a "service bottleneck" that limits industry growth, increases churn, lowers average revenue per user (ARPU), and curtails service-based competitive differentiation.
To remain competitive, carriers must find new ways to rapidly bring new data services to market, increase the quantity and variety of these services, and rationalize their service creation and delivery process.
MobileAware provides operators with both the technology and expertise to deliver world-class mobile service delivery solutions that can grow in line with changing customer and employee demands.
Service Delivery Platform
Leading Equipment Manufacturers, Systems Integrators and ISVs, including Ericsson, HP and BEA Systems, rely on MobileAware's Mobile Service Infrastructure to deliver service delivery platforms (SDP) that provide operators with a complete solution for introducing and managing new services quickly, efficiently and economically. SDPs couple service development and management facilities with standards-based architecture to enable operators and third-party content providers to come together to create and deliver valuable consumer services.
MobileAware supplies key components of SDP solutions, including the device recognition and content adaptation technology to enable optimized data services to be delivered over any network to any mobile device. In addition, MobileAware provides provisioning adaptors for managing the content download and delivery process, which also seamlessly integrate with the operator's customer billing, logging, content and messaging systems.
In 2005 Australia’s largest telecommunications provider, Telstra, launched a Service Delivery Platform (TSDP) to increase ARPU from the operator’s 8 million subscribers. TSDP aggregates content from 300+ third-party content providers, features live streaming, location-based information, digital media and binary content. TSDP relies on MobileAware technology to manage the branding and presentation of content to 2G, 3G and Telstra ‘NEXT G’ mobile handsets, ensuring an enhanced customer experience.
Mobile Content Delivery
MobileAware provides a turnkey Mobile Content Delivery Solution (MCDS) that enables the mass-market delivery of revenue generating mobile content. MCDS provides operators including Digicel, mCel, Saudi Telecom, SingTel, TIM Hellas and TIM Brazil with a retail platform for digital media such as applications, games, ringtones, music, video, screensavers, wallpapers and images. MCDS provides an intuitive environment for consumers to discover, purchase and download compelling mobile content suitable for their specific device. With this solution, consumers can discover and purchase content from a PC browser or directly from their mobile devices. More
Mobile Customer Self-Service
MobileAware truly makes 24x7 self-service a reality by seamlessly extending Web-based customer self-care services, allowing them to be accessed by any mobile device at any time. We ensure an optimized navigation experience for the mobile user and make mobile self-service as easy and intuitive as making a voice call. Operators can substantially reduce customer support costs by deflecting routine customer queries from expensive call centers and IVR-based systems to the mobile channel. More
Mobile Workforce
Timely installations, effective maintenance schedules and rapid response to outages drive increasing customer satisfaction and retention. Carriers are constantly challenged to maintain costs while increasing customer satisfaction. As a result, carriers are seeking to increase the service levels and productivity of its field service workers. MobileAware’s Mobile Workforce Solution brings together mobile devices, local and wide area wireless networks and software infrastructure that support real-time communications and multiple wireless networks.
A large telecom carrier serving local and business customers experienced enhanced communication with their field service personnel delivering a real impact on user productivity and bottom line. The new process eliminated 40 minutes a day for each field technician on administrative items.
Another large telecom carrier estimates it is saving nearly $7million in the dispatch and service process. By eliminating 2 hours of administrative time for field technicians, this company has gained 25% more time to serve its customers. Improved efficiencies have enabled the company to reassign about 100 dispatchers and consolidate field service operations. Dispatch process that took 20 minutes are now accomplished in about 4 minutes. More
