Rail
Railways face a challenging operating environment, and the efficiency of the rail industry is crucial. Railways require cost-effective solutions that provide convenience and customer service, increase staff productivity, optimize performance and address new competitive pressures.
MobileAware’s Mobile Customer Self-service solution offers railways the ideal mechanism for putting real-time travel information into the hands of passengers, allowing them to manage their travel plans easily and independently, while also alleviating the heavy burden on railways’ customer-facing employees.
MobileAware’s Mobile Customer Self-service solution extends existing online railway services, customer care portals and railway applications to a wide variety of mobile devices. Customers can retrieve the same rail information as they would through a PC, but have the added benefit of accessing personal travel information when and where they choose.
By offering mobile customer self-service solutions, rail companies can help passengers to plan and complete their journeys more effectively by enabling them to:
- Find real-time information on travel, timetables and incidents.
- Purchase, review, change and upgrade tickets.
- Receive mobile tickets or barcodes direct to their mobile devices.
- Check in via their mobile.
- Be alerted about changes to their planned trips.
Travellers can access this information via multiple channels and mobile devices:
- Mobile Internet, WAP, WAP Push, SMS, MMS
- Phones, Smartphones, PDAs, Tablet PC, Digital TV
Benefits
- Reduced call center costs by redirecting costly calls from customers looking for basic information to a mobile self-service alternaitve.
- Reduced operational costs by automating customer interaction via mobile.
- Increased sales by enabling ticket purchase via mobile.
- Increased value of sale by allowing customers to review, change and upgrade tickets via mobile.
- Reduced cost of ticket printing and delivery by sending mobile tickets/barcodes to mobile devices via mobile messaging.
- Enhanced customer experience and loyalty by providing customers with more communication channels.
- Enhanced customer efficiency by providing customers with up-to-the-minute travel alerts on updates and train delays.
