MobileAware’s Mobile Content Delivery Solution is built on a core set of market-proven components on to which the content delivery business processes of the operator are mapped:
Providing content lifecycle management from submission and publishing to archiving of digital media. MCDS provides easily accessible administration and content provider portals in order to manage content assets.
Providing the portal framework for discovery of available content, full lifecycle management of content and facilities to enable rapid integration with an operator’s existing components such as, billing, messaging, authentication, provisioning etc. MCDS makes use of key portal components such as layout and look & feel management, user/group management, security, personalization, behaviour tracking and delegated administration.
Providing device recognition, optimal device rendering of discovery portlets and maintaining profiles of devices and the digital media formats they support.
Providing delivery of downloadable content across a range of access channels by determining the appropriate download mechanism based on content type and target device, and subsequently ensuring completion of the download itself.
Providing content owners with the ability to rapidly enhance the presentation and accessibility of mobile WAP content, leading to increased customer satisfaction and retention, and increasing the return on investment in existing WAP portals.
Providing the storage facility in order to house a significant repository of relational records. MCDS stores all content metadata and user profile information in the database.
Providing a message application component to develop and deploy messaging applications quickly and reliably without the need to focus on the underlying message technology.
