Media & Entertainment
As the media and entertainment industry continues to shift to digital formats, media organizations face significant business decisions. One of the main concerns is how content can be produced, managed and distributed efficiently, securely, and cost-effectively. With mobile device penetration levels at an all-time high, companies are also faced with the challenge of understanding how to incorporate a mobile strategy to their existing marketing, retail and distribution channels, to better connect with customers, increase sales and build brand loyalty.
MobileAware’s Mobile Content Delivery Solution (MCDS) provides media and entertainment companies with a retail and distribution platform for mobile digital media such as applications, games, ringtones, music, video, screensavers, wallpapers and images. MCDS extends and leverages organizations' core systems to provide an intuitive environment for consumers to discover, purchase and download compelling mobile content tailored for their specific device. With this solution, consumers can discover and purchase content from any channel, whether a PC, mobile device, PDA, and/or digital TV.
Benefits
MCDS enables media and entertainment companies to increase sales, improve customer satisfaction and their competitive advantage. Benefits include:
- Increased profits as companies can readily develop and deliver revenue-generating mobile services.
- Increased customer satisfaction as customers receive the timely, price-competitive content and services they are demanding.
- Faster time-to-value as the new mobile services can be rapidly delivered to market.
