Mobile devices and their users are evolving in sophistication all the time. What was cutting-edgecontent in the past can now appear dull and dated. Monochrome images and simple links on phoneslook out of place on large colour screens.
The effort involved in upgrading this legacy content in line with modern expectations and device capabilities can be high, considering the diversity in screen sizes, color capabilities and softkey support. With Mobile Content Proxy enrichment of mobile content is a simple and straightforward process.

Mobile Content Proxy is designed primarily for the business/marketing user, allowing them to selectively changethe look-and-feel of their existing mobile content, and providing a consistent branding message across owned and third-party content.
Mobile Content Proxy provides an easy-to-use Web-based Graphical User Interface that allows users to create styling rules, enabling content to be branded andrestyled. It also offers a host of features including the easy insertion of logos, the replacement of text links with icons or bullets and the application of consistent headers and footers. Restyling exercises, which might be expected to take weeks through recoding efforts, can now beaccomplished in a matter of minutes with Mobile Content Proxy.
For example, incorporating your logo on every page is as simple as selecting the logo, and checking a box.Similarly, changing all bullets to graphical representations, as illustrated above, is available at the click of a mouse. More advanced users are catered for by the infinitely flexible inheritance-based “rules” engine – which allowsyour changes to be as sweeping, or as fine-grained as you wish; from changing the logo on every page, to changing thetitle of a single article.