Dublin, Ireland - 15th January 2004 - MobileAware, an industry leader in delivering Internet content to mobile devices, today announced that the World Wide Web Consortium (W3C) has issued a new standard for mobile device management.

MobileAware's Chief Innovations Architect, Dr Rotan Hanrahan, is a member of the Device Independence Working Group that authored the standard known as Composite Capability/Preference Profiles (CC/PP): Structure and Vocabularies. Official Recommendations adopted by the W3C, an organization whose members include IBM, Hewlett-Packard, Sun Microsystems, and NTT DoCoMo, are treated as standards throughout the software industry.

The CC/PP standard will unify the process by which mobile devices identify capabilities and user preferences to a network. This "delivery context" information will greatly simplify the process of adapting Internet content for mobile devices. The adoption of CC/PP by device manufacturers and network equipment vendors will greatly enhance the quality of mobile content and services.

"This is a significant leap forward for the mobile industry and a validation of MobileAware's thought leadership in this space," said Brian Kinane, MobileAware's Chief Technology Officer. "CC/PP is a key feature of our mobility software products. Market adoption of the CC/PP standard will enable more precise 'repurposing' of Internet content for an increasingly diverse range of mobile devices, which will greatly enhance the user's experience. MobileAware is proud of its significant role in developing this standard and I applaud the W3C for its industry leadership."

About the World Wide Web Consortium (W3C)
The W3C was created to lead the Web to its full potential by developing common protocols that promote its evolution and ensure its interoperability. It is an international industry consortium jointly run by MIT's Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France and Keio University in Japan. Services provided by the Consortium include a repository of information about the World Wide Web for developers and users, and various prototype and sample applications to demonstrate use of new technology. http://www.w3.org/

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company’s software products enable the delivery of web-based content and applications to all mobile devices – allowing for easier creation, better presentation, and greater accessibility of mobile services. MobileAware’s customers are mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing online content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com