Beijing, China, 27 April 2006 - MobileAware, the world leader in enabling the creation and delivery of mobile data services, will today participate in the opening of the World Wide Web Consortium (W3C)’s first office in China. Heralded as a major development in expanding the reach of international Web standards and realizing the full potential of the Web, W3C’s latest office will be based in the School of Computer Science & Engineering at Beihang University in Beijing. Dr. Steve Bratt, CEO of W3C, as well as representatives of leading industries and research institutes in China will attend the event, which comprises two days of presentations and panel discussions. Mr. Kirk Tang, Director Asia-Pacific at MobileAware, will assist in presenting an overview of W3C’s Mobile Web Initiative, of which MobileAware is a founding sponsor. W3C staff will also present work on the consortium’s Internationalization Activity, the Rich Web Client Activity, the Semantic Web Activity and the Voice Browser Activity.

MobileAware has been operating in Asia-Pacific since 2003 and has experienced strong growth in the region through strategic partnerships with BEA Systems and Ericsson. To service the market demand for consumer mobile services and enterprise mobility solutions, MobileAware opened its regional headquarters in Beijing in January 2005 and currently counts China Mobile, China Telecom, Chunghwa Telecom, China Unicom, Singapore Ministry of Defence and Telstra among its customers.

MobileAware has long been a member of the W3C and is currently an active member of the W3C Advisory Committee as well as a lead participant in the Device Independent Working Group (DIWG). Recognizing the importance of mobile devices to the Web, MobileAware became a founding sponsor of W3C’s Mobile Web Initiative (MWI) in May 2005. MobileAware chairs the MWI Device Description Working Group, whose aim it is to create a global repository of device knowledge to support adaptation and thereby encourage higher-quality content for the mobile Web.

"MobileAware has a proud association with W3C and through active participation in both the Device Independence and Device Description Working Groups, we play a leadership role in the strategic direction of the mobile Web," commented Brian Kinane, Executive Vice President at MobileAware. “With record Internet usage patterns, particularly from mobile devices, China has emerged as a world-leading innovator of Web technologies and applications. It is important that this expertise is relayed back to international standards bodies such as W3C, and we look forward to engaging Chinese industrial and academic communities to make this happen.”

More information on the W3C China office opening can be found here.

About the W3C
The World Wide Web Consortium (W3C) is an international consortium where Member organizations, a full-time staff, and the public work together to develop Web standards. W3C primarily pursues its mission through the creation of Web standards and guidelines designed to ensure long-term growth for the Web. Over 400 organizations are Members of the Consortium. W3C is jointly run by the MIT Computer Science and Artificial Intelligence Laboratory (MIT CSAIL) in the USA, the European Research Consortium for Informatics and Mathematics (ERCIM) headquartered in France, Keio University in Japan, and has additional Offices worldwide. For more information see http://www.w3.org/

About MobileAware
MobileAware is the global leader in enabling the creation and delivery of mobile data services. What sets MobileAware apart is how the company seamlessly extends principal software infrastructure environments, allowing for the re-use of existing IT assets and Web development resources in creating flexible mobile data solutions that are fully integrated into back-end business systems. Whether you are a mobile operator or content provider looking to deliver revenue-generating, mobile consumer services, or an enterprise organization wishing to extend existing online services to mobile customers, partners and employees, MobileAware delivers a range of products and solutions to help you meet the challenges of a multi-device world. MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com