MobileAware is Key Sponsor at VAS2005

Beijing, China, September 22, 2005 – MobileAware, a leading provider of mobile business solutions, today announced that at this year’s Value-Added Services (VAS) conference in Beijing, it will demonstrate how mobile operators and content providers can rapidly deploy a range of high-value consumer mobile services at low cost. VAS2005 is Asia’s premier event for value-added telecom services and will take place at The Great Wall Sheraton Hotel in Beijing from 26 – 28 September. Mr. Kirk Tang, Director, Asia-Pacific at MobileAware will deliver a keynote address that will outline how mobile service delivery strategies based on MobileAware technology enable organizations to immediately benefit from the surge in demand for value-added services in Asia.

“We are in an era of entertainment through mobile handsets and any operator or content provider that isn’t correctly positioned to take advantage of the clear demand for consumer mobile services will lose out, ” commented Kirk Tang, Director, Asia-Pacific at MobileAware. “With 363 million mobile subscribers in China alone, there is enormous potential for revenue growth, provided operators and mobile service providers consistently deliver services that are compelling, ease to use and offer clear value to consumers. Our success to date with some of Asia’s leading mobile operators proves the technical superiority of our products in delivering advanced mobile services.”

MobileAware provides operators and value-added service providers with a range of products and solutions to deliver revenue-generating, mobile consumer services. The company’s Mobile Content Delivery Solution (MCDS) provides operators with a robust content download platform to retail digital media such as games, ringtones, music and video clips, wallpapers and images. MCDS combines MobileAware's Mobile Interaction Server with leading portal servers and content management systems, maximizing the capabilities of existing IT resources.

For operators looking to create and deliver highly attractive mobile portal services that are accessible from a single, customizable content discovery location, MobileAware provides a non-proprietary software environment that includes extensions for common web-development tools. This allows mainstream web-developers to easily create mobile services using their preferred web development tools, enabling operators to increase subscriber retention through regular new service introduction.

MobileAware also provides software to dramatically improve the usability of legacy mobile content and unify the look and feel of aggregated third-party content. MobileAware’s Mobile Content Proxy rapidly upgrades the presentation and simplifies the navigation of internal and external mobile content, encouraging a higher adoption rate by making existing mobile services more attractive and easier to use.

To find out more about VAS2005, please visit: http://www.newtele.com/conference/vas2005/vas2005.htm

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company's software products enable organizations to leverage existing software infrastructure, developer tools and skills to extend Web content and business applications to any mobile device. MobileAware customers include mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing web-based content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com