MobileAware: Press Releases

Mobile Service Infrastructure Garners Widespread Support from MobileAware Partners
Partners Applaud Strategic Approach to Accelerate Mass-Market Adoption of Mobile Business Solutions Dublin, Ireland, May 08 2006 -- MobileAware is today announcing widespread support for Mobile Service Infrastructure from the company’s network of global partners. Mobile Service Infrastructure provides a unified technology framework for creating, delivering and managing mobile solutions across all lines of business. Combining advanced client and server technologies, Mobile Service Infrastructure provides the industry’s most comprehensive set of functionality to manage the entire lifecycle of a company’s mobile strategy. Organizations supporting MobileAware’s end-to-end framework for mobile data services include leading software vendors, resellers, systems integrators and consultants, who all currently use MobileAware technology to deliver a broad range of innovative mobile solutions. “Our partners’ response to Mobile Service Infrastructure has been overwhelming and underscores the significant impact this unique approach is having throughout the market,” commented Kevin McCloskey, CEO at MobileAware. “Mobile Service Infrastructure offers our distinguished global partner community an integrated product set that greatly simplifies the process of creating, delivering and managing mobile business solutions. With support from these industry-leading partners, our market reach and ability to meet the needs of our customers’ mobile requirements is unprecedented.” Industry-leading systems integrators and software partners that have expressed their support for Mobile Service Infrastructure and its significance to their customers include: BEA Systems “The increasing adoption of Service-Oriented Architecture within enterprises and service providers creates the opportunity to rapidly compose new mobile business applications that will empower customers and improve employee productivity,” commented Wai Wong, Executive Vice President, Products at BEA Systems. “As a key partner of BEA, MobileAware will enable our customers to fully leverage mobility within their businesses.” Ericsson "MobileAware is an important partner in helping Ericsson bring to market solutions that offer value-add and differentiation," commented Gabriela Styf Sjoman, General Manager, Service Layer and Systems Integration at Ericsson China. "Mobile Service Infrastructure offers a unified environment for both online and offline access to mobile content from multiple device types and is sure to be of benefit to our customers in China. We look forward to working closely with MobileAware to offer our joint customers this unique approach to mobile service delivery." Etnoteam "MobileAware's Mobile Service Infrastructure offers a unique foundation for effective and reliable mobile business solutions," commented Massimo Crubellati, CEO at Etnoteam Finland Oy. "We applaud MobileAware's continued vision of providing products and solutions that make mobility easy for customers to incorporate into their existing business systems. Mobile Service Infrastructure allows us to build even more strategic relationships with our customers, as they embrace the full potential of mobile data services." InFact Group “InFact Group uses MobileAware’s device-tailored content rendering technology to provide customers with rich solutions to mobilize the data contained in their installed CRM systems,” commented Vinod Reddy, Co-founder of InFact Group. “Mobile CRM and Mobile SOA are increasingly part of critical business processes and the acquisition of Broadbeam gives MobileAware an unrivalled ability to ensure the best in mobile service delivery. Their vision and commitment now means our customers can benefit from having a single vendor for flexible mobile infrastructure." About MobileAware MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents, and is on the Web at www.mobileaware.com For further information contact: Niamh Murphy MobileAware Ltd. Tel: +353 1241 0536 niamh.murphy@mobileaware.com

Mobile Service Infrastructure Garners Widespread Support from MobileAware Partners

Partners Applaud Strategic Approach to Accelerate Mass-Market Adoption of Mobile Business Solutions

Dublin, Ireland, May 08 2006 -- MobileAware is today announcing widespread support for Mobile Service Infrastructure from the company’s network of global partners. Mobile Service Infrastructure provides a unified technology framework for creating, delivering and managing mobile solutions across all lines of business. Combining advanced client and server technologies, Mobile Service Infrastructure provides the industry’s most comprehensive set of functionality to manage the entire lifecycle of a company’s mobile strategy. Organizations supporting MobileAware’s end-to-end framework for mobile data services include leading software vendors, resellers, systems integrators and consultants, who all currently use MobileAware technology to deliver a broad range of innovative mobile solutions.

“Our partners’ response to Mobile Service Infrastructure has been overwhelming and underscores the significant impact this unique approach is having throughout the market,” commented Kevin McCloskey, CEO at MobileAware. “Mobile Service Infrastructure offers our distinguished global partner community an integrated product set that greatly simplifies the process of creating, delivering and managing mobile business solutions. With support from these industry-leading partners, our market reach and ability to meet the needs of our customers’ mobile requirements is unprecedented.”

Industry-leading systems integrators and software partners that have expressed their support for Mobile Service Infrastructure and its significance to their customers include:

BEA Systems
“The increasing adoption of Service-Oriented Architecture within enterprises and service providers creates the opportunity to rapidly compose new mobile business applications that will empower customers and improve employee productivity,” commented Wai Wong, Executive Vice President, Products at BEA Systems. “As a key partner of BEA, MobileAware will enable our customers to fully leverage mobility within their businesses.”

Ericsson
"MobileAware is an important partner in helping Ericsson bring to market solutions that offer value-add and differentiation," commented Gabriela Styf Sjoman, General Manager, Service Layer and Systems Integration at Ericsson China. "Mobile Service Infrastructure offers a unified environment for both online and offline access to mobile content from multiple device types and is sure to be of benefit to our customers in China. We look forward to working closely with MobileAware to offer our joint customers this unique approach to mobile service delivery."

Etnoteam
"MobileAware's Mobile Service Infrastructure offers a unique foundation for effective and reliable mobile business solutions," commented Massimo Crubellati, CEO at Etnoteam Finland Oy. "We applaud MobileAware's continued vision of providing products and solutions that make mobility easy for customers to incorporate into their existing business systems. Mobile Service Infrastructure allows us to build even more strategic relationships with our customers, as they embrace the full potential of mobile data services."

InFact Group
“InFact Group uses MobileAware’s device-tailored content rendering technology to provide customers with rich solutions to mobilize the data contained in their installed CRM systems,” commented Vinod Reddy, Co-founder of InFact Group. “Mobile CRM and Mobile SOA are increasingly part of critical business processes and the acquisition of Broadbeam gives MobileAware an unrivalled ability to ensure the best in mobile service delivery. Their vision and commitment now means our customers can benefit from having a single vendor for flexible mobile infrastructure."

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents, and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com