MobileAware Chief Strategy Officer Speaks at Frost & Sullivan’s Mobile and Wireless Enterprise 2007

Dublin, Ireland, 7 March 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure (MSI), will today challenge businesses to unlock the true potential of the wireless enterprise by moving beyond short-term tactical mobile business solutions in favor of a more long-term strategic approach to mobility. Speaking at Frost & Sullivan’s Mobile and Wireless Enterprise 2007, Brian Kinane, EVP and Chief Strategy Officer at MobileAware, will outline the benefits of deploying a unified mobile service infrastructure that enables enterprises to deliver any type of mobile service over multiple wireless networks to multiple device types. Throughout his discussion, Kinane will draw on the on the range of revenue-generating, cost-reducing and productivity-enhancing benefits that MobileAware customers such as Pepsi, AT&T, Schindler, Atlas Air and Royal Canadian Mounted Police are yielding from adopting a reusable platform for delivering mobile services to customers, partners and employees.

“Many businesses today are enabling mobility in a piecemeal fashion, using multiple point solutions that result in high acquisition and maintenance costs and do not easily evolve in line with changing user demands,” commented Kinane. “Enterprises can no longer afford to have such a short-sighted approach to mobility, and I look forward to educating Mobile and Wireless Enterprise attendees on the strategies, technologies and best practices for longterm enterprise mobility success.”

"Operators with aggressive growth plans such as Digicel are heeding industry analyst advice to move away from tactical mobile application silos to strategic platforms capable of supporting all types of mobile data and managing multiple mobile device types,” commented Kevin McCloskey, CEO at MobileAware. “MobileAware’s wide range of operator deployments not only reaffirms the superiority of our technology, it also demonstrates our industry leadership in the design and implementation of complex service delivery projects. We look forward to assisting Digicel in the roll out of their mobile content delivery solution to further markets in the Caribbean and South and Central America.”

Mobile and Wireless Enterprise 2007 takes place from March 5-8 in Indian Wells, California. It brings together leading mobile technology vendors, industry visionaries and IT executives to discuss topics related to mobile office, security and marketing, field service automation (FSA) and corporate applications and infrastructure. Keynotes, panels and breakout sessions by the industry’s leading visionaries complement the program. More details about Mobile and Wireless Enterprise 2007 can be viewed here.

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations and is on the Web a www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com