MobileAware Presents at Europe's Biggest Mobile Gambling Summit

Dublin, Ireland, January 22, 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, will today outline strategies for gaming and betting organizations to capitalize on the new era of mobile gambling, at the third annual mformobile Mobile Gambling Summit Europe. Victor Brophy, Sales Director, UK and Ireland, will present the critical success factors to deliver revenue-generating mobile services to thousands of mobile devices, including phones, PDAs and digital TV. Throughout his address, Brophy will share expertise garnered from some of MobileAware’s deployments with European betting companies and lottery organizations, including a recent deployment with one of the UK’s best-known betting companies and the operator of Italy’s national lottery, Lottomatica. The two-day summit and exhibition brings together over 500 major industry players in London from October 22 – 23 January.

Mobile gambling is rapidly growing in popularity as more and more mobile users are turning to their mobile devices to play their favourite casino games or keep in touch with bet results while on the move. Analyst firm, Juniper Research, predicts that the global market for all forms of mobile gambling (casinos, lotteries and sports betting) will grow from $1.35 billion in 2006 to $16.6 billion by 2011. Europe is currently the largest market for mobile gambling, with an estimated $665 million in bets placed in 2006. Sports betting is estimated to be the largest sector in mobile gambling, however the lottery sector is forecast to take the top spot by 2010 as lotteries and related games, such as bingo, exploit the mass market mobile channel.

“The surge in demand for mobile gambling services in Europe, particularly those associated with soccer and other sports, means that there has never been a better time for betting and gaming companies to extend their services to mobile users,” commented Victor Brophy, Sales Director, UK and Ireland, at MobileAware. “MobileAware’s award-winning technology and industry expertise has helped some of Europe’s leading betting companies to drive uptake of their online gambling services by making them more accessible and convenient to mobile users. Europe offers huge growth potential and we look forward to advising gambling and lottery companies on the strategies and software infrastructure to put in place for future success.”

MobileAware specializes in delivering mobile solutions that extend online gambling services to a wide variety of mobile devices. MobileAware has enabled one of the world’s leading betting companies to transform its existing mobile portal to offer a range of feature-rich mobile gambling services to 400,000 registered account holders. Lottomatica, the exclusive license holder and operator of Italy’s national lottery, has also selected Mobileaware to enable customers to check lottery numbers from any mobile device.

More details on the mformobile Mobile Gambling, Gaming and Lotteries Summit can be viewed here.

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com