MobileAware’s Chief Innovations Architect will Outline Strategies for Extending Content Based Adaptation to Ajax Applications

DUBLIN, Ireland – September 25, 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, will outline strategies for extending content based adaptation for mobile devices to Ajax applications, at an international workshop on Mobile Ajax, co-hosted by the World Wide Web Consortium (W3C) and the OpenAjax Alliance. The event, which takes place in Silicon Valley, California on September 28, will explore industry use cases and challenges relating to Ajax applications on mobile devices. The discussions will help shape the ongoing work in making productive use of Ajax capabilities in mobile browsers. Participants in the workshop will include industry experts from leading software vendors, mobile operators, device manufacturers, Web specialists and infrastructure providers.

Dr. Rotan Hanrahan, Chief Innovations Architect at MobileAware, will discuss the role of server-side adaptation, highlighting the unique challenges presented by Ajax techniques and identifying key initiatives that will enable effective presentation across all mobile devices. Dr. Hanrahan will share his in-depth knowledge of content adaptation and expertise gained from MobileAware’s extensive deployments with world leading operators and enterprises.

“We are delighted to be part of such a key industry event, which will guide future W3C and OpenAjax work on identifying the necessary standards and best practices to address the challenges and opportunities associated with the use of Ajax applications on mobile browsers,” commented Dr. Rotan Hanrahan, Chief Innovations Architect at MobileAware. “This initiative facilitates the continued growth of the Mobile Web and supports MobileAware’s focus of ensuring fully optimized Mobile Web experiences for end users.”

MobileAware has played a leadership role in the W3C since 2000 and is a founding sponsor of the W3C Mobile Web Initiative (MWI), which aims to make Web access from a mobile device as simple and convenient as Web access from a desktop device. MobileAware is represented within W3C by Dr Rotan Hanrahan, who is Chair of the Device Description Working Group, is a member of the recently formed Ubiquitous Web Applications Working Group and is also a member of the MWI Steering Council and W3C Advisory Committee.

More details on the event can be found at http://www.w3.org/2007/06/mobile-ajax/

About MobileAware
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents, and is on the Web. www.mobileaware.com

Media Contacts :

Caroline McPartland
MobileAware (Europe)
Tel: +353 87 8504934
caroline.mcpartland@mobileaware.com