Leading Israeli Operator, Pelephone, Selects MobileAware Technology to Deploy Mobile Portal Solution

DUBLIN, Ireland – August 22, 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced a partnership with LIAM-ONE1, a leading Israeli provider of infrastructure and middleware solutions. The agreement enables LIAM-ONE1 to market, deliver and support MobileAware’s award-winning range of mobile software products in Israel. The partnership has already secured a key customer win with Pelephone, a leading Israeli telecommunications provider. Pelephone has selected MobileAware technology to deliver a range of high-value mobile data services to its 2.5 million subscribers. The revenue generating mobile portal solution will enable subscribers to access a variety of downloadable and streaming services, including entertainment, finance and news in Hebrew, Arabic and English.

LIAM-ONE1 is part of the successful One1Group, an international IT and services organization with headquarters in Israel. LIAM-ONE1’s customers include leading communications, telecoms, finance, government and technology organizations such as Amdocs, Comverse, Motorola and Israeli Ministry of Defence. Joint customers will benefit from MobileAware’s proven mobile technology and LIAM-ONE1’s technical expertise in consulting, concept and architecture design, prototyping and project management. LIAM-ONE1 is the exclusive distributor of key enterprise infrastructure and application products in Israel, representing leading global organizations such as BEA Systems and Wily Technologies. The company provides a comprehensive and complete platform for the development, management and production of Web-based applications.

“MobileAware's Mobile Service Infrastructure offers a unique foundation for strategic mobile business solutions, making it easy for customers across all industries to incorporate mobility into their existing business systems,” commented Tomer Sapir, CEO at LIAM-ONE1. “Working with MobileAware allows us to build even more strategic relationships with our customers, as they embrace the full potential of mobile data services.”

“Partnering with LIAM-ONE1 opens up exciting new opportunities for MobileAware in the Middle East, which is a dynamic and high-growth market for mobile data services,” commented Kevin McCloskey, CEO at MobileAware. “LIAM-ONE1’s unrivalled deployment skills coupled with MobileAware’s market-leading technology, creates a winning formula for joint customers seeking to accelerate the delivery of strategic mobile solutions. We look forward to working closely with LIAM-ONE1 to meet the demands of our growing customer base in the Middle East.”

MobileAware’s Mobile Service Infrastructure (MSI) provides a unified technology framework for creating, delivering and managing mobile business solutions in always-connected or occasionally-disconnected network environments. Adhering to leading industry standards and offering complete network, protocol and device independence, MSI easily integrates with third-party software environments to allow partner and end-user organizations to quickly develop rich mobile applications that run on current and future devices.

About LIAM-ONE1
LIAM-ONE1 Ltd. (1995), a part of ONE1 group, supplies leading infrastructure and middleware solutions to mid and large sized organizations and Independent Solutions Vendors (ISV). The wide range of products, exclusively represented in Israel by LIAM, present a complete platform for easy & simple development, management and production of WEB-based applications. These platforms enable high availability, fast development and work-flow creation and high reliability of the information, as well as integration with legacy systems and other mission-critical systems.

About MobileAware
MobileAware is the world's leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations and is on the Web. www.mobileaware.com

Media Contacts :

Caroline McPartland
MobileAware (Europe)
Tel: +353 87 8504934
caroline.mcpartland@mobileaware.com