Bangalore, India, 10 February 2006 - MobileAware, the world leader in enabling the creation and delivery of mobile data services, today announced a partnership with InFact Group, a global technology consulting organization specializing in Customer Relationship Management (CRM) and eBusiness solutions. The partnership enables organizations to rapidly extend their existing CRM systems, such as Siebel CRM OnDemand, providing mobile field force employees a real-time snapshot of customer interactions from any mobile device. InFact Group will use MobileAware’s device-tailored content rendering technology to provide customers, particularly in financial service, travel and manufacturing industries with a low-risk solution to mobilize the data contained in their installed CRM systems. The joint partnership will initially target InFact’s portfolio of CRM and eBusiness customers in India and Asia Pacific, and will expand to further global regions before the end of 2006.

Mobile CRM has become a critical requirement for any organization engaging in high-value prospect and customer interactivity. Analyst firm, Visiongain, predicts that mobile CRM will grow from its current portion of 10 percent of total CRM revenues to 20 percent by 2010. Up until recently, however, organizations have had no effective way of bringing information contained in back office enterprise systems to field employees, whose core responsibilities are away from their desks. MobileAware’s standards-based mobile technology seamlessly integrates with a variety of back-end systems, enabling faster and more accurate data collection, improved field productivity and better decision-making.

InFact Group co-founder Vinod Reddy commented, “In the next five years, the number of global World Wide Web users will quadruple to 2 billion people. One billion of these new users will access the Web using mobile devices running various consumer and enterprise applications. We are excited about our association with MobileAware to bring real-ime access to enterprise CRM and Portal applications.”

“The combination of mobile connectivity and CRM software is rapidly moving onto the radar screens of corporate decision makers,” commented Kevin McCloskey, CEO at MobileAware. “In today’s competitive climate where customer satisfaction levels are continuously measured, mobile access to relevant customer information and back-office applications has become a critical element of a mobile field force employee’s day. InFact Group has delivered numerous high-quality CRM implementations around the globe and we look forward to working with them to extend their expertise to the mobile domain.”

About InFact Group
InFact Group, a leading OnDemand CRM and eBusiness services firm with offices on three continents, is dedicated to providing customers with innovative technology solutions using a global delivery model. More information about InFact Group is available at www.infactgroup.com

About MobileAware
MobileAware is the global leader in enabling the creation and delivery of mobile data services. What sets MobileAware apart is how the company seamlessly extends principal software infrastructure environments, allowing for the re-use of existing IT assets and Web development resources in creating flexible mobile data solutions that are fully integrated into back-end business systems. Whether you are a mobile operator or content provider looking to deliver revenue-generating, mobile consumer services, or an enterprise organization wishing to extend existing online services to mobile customers, partners and employees, MobileAware delivers a range of products and solutions to help you meet the challenges of a multi-device world. MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com