MobileAware: Press Releases

MobileAware Customer Shortlisted For GSM Association Global Mobile Award
Telstra’s Coverage of Commonwealth Games 2006 Nominated for Mobile Entertainment Award Dublin, Ireland, 23 January 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Australia’s leading telecommunications provider and MobileAware customer, Telstra, has been shortlisted for a 2007 GSM Association Global Mobile Award. Telstra’s live coverage of the 2006 Commonwealth Games (M2006) was shortlisted in the category of ‘Best Made for Mobile Infotainment Service for Sports & News Content,’ which honors organizations that provided the most compelling entertainment experience for mobile users in 2006. Telstra’s M2006 coverage provided a range of exclusive content including news, results, real-time medal tally, text message alerts, maps and event schedules and also enabled 3G customers to view up to 8 concurrent live video streams from major sports venues not available on any other mobile, Internet or TV platform. MobileAware’s Mobile Interaction Server provided the content rendering and device recognition technology to deliver device-tailored M2006 content to Telstra’s 2G, and 3G mobile devices. Telstra’s M2006 mobile services delivered the first truly interactive customer experience for Commonwealth Games coverage. Live content included: Live TV footage direct from Australia’s Channel Nine Network. Seven additional channels of content, including aquatics, badminton, marathon, track & field, basketball, walking, cycling, boxing, gymnastics, mountain biking, rugby, netball and weightlifting. 30 – 45 second video clips of every gold medal won by Australia (84 in total). Customers on Telstra's 2G and 3G mobile services also had access to a range of exclusive content including news, results, real-time medal tally, text message alerts, maps, event schedules as well as ringtones, java games and wallpaper downloads. Customers clearly valued the M2006 mobile content services. During the Commonwealth Games period, Telstra 3G data increased by 42%, 3G ARPU increased by 39% and streamed minutes increased more than four times. “With declining growth in voice revenues for operators globally and the threat posed by near-free IP-based telephony services, mobile operators are betting future growth on data services such as mobile Internet, games, music and even TV programmes on mobiles,” commented Kevin McCloskey, CEO at MobileAware. “Telstra’s M2006 mobile services are yet another example of how Telstra is outperforming all other global operators in the delivery of feature-rich mobile data services, that are clearly popular with subscribers. We are proud of our longterm association with Telstra and will continue to provide the technology and expertise to ensure their cutting-edge mobile services are easily accessible and optimally presented on Telstra’s growing number of mobile devices.” The 12th annual GSM Association Global Awards programme is the leading showcase for the world’s mobile industry and will culminate in a gala dinner and presentation at the 3GSM World Congress in Barcelona on 13 February 2007. A full list of shortlisted nominees can be viewed here. About MobileAware MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations. For further information contact: Niamh Murphy MobileAware Ltd. Tel: +353 1241 0536 niamh.murphy@mobileaware.com

MobileAware Customer Shortlisted For GSM Association Global Mobile Award

Telstra’s Coverage of Commonwealth Games 2006 Nominated for Mobile Entertainment Award

Dublin, Ireland, 23 January 2007 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that Australia’s leading telecommunications provider and MobileAware customer, Telstra, has been shortlisted for a 2007 GSM Association Global Mobile Award. Telstra’s live coverage of the 2006 Commonwealth Games (M2006) was shortlisted in the category of ‘Best Made for Mobile Infotainment Service for Sports & News Content,’ which honors organizations that provided the most compelling entertainment experience for mobile users in 2006. Telstra’s M2006 coverage provided a range of exclusive content including news, results, real-time medal tally, text message alerts, maps and event schedules and also enabled 3G customers to view up to 8 concurrent live video streams from major sports venues not available on any other mobile, Internet or TV platform. MobileAware’s Mobile Interaction Server provided the content rendering and device recognition technology to deliver device-tailored M2006 content to Telstra’s 2G, and 3G mobile devices.

Telstra’s M2006 mobile services delivered the first truly interactive customer experience for Commonwealth Games coverage. Live content included:

Live TV footage direct from Australia’s Channel Nine Network.
Seven additional channels of content, including aquatics, badminton, marathon, track & field, basketball, walking, cycling, boxing, gymnastics, mountain biking, rugby, netball and weightlifting.
30 – 45 second video clips of every gold medal won by Australia (84 in total).

Customers on Telstra's 2G and 3G mobile services also had access to a range of exclusive content including news, results, real-time medal tally, text message alerts, maps, event schedules as well as ringtones, java games and wallpaper downloads. Customers clearly valued the M2006 mobile content services. During the Commonwealth Games period, Telstra 3G data increased by 42%, 3G ARPU increased by 39% and streamed minutes increased more than four times.

“With declining growth in voice revenues for operators globally and the threat posed by near-free IP-based telephony services, mobile operators are betting future growth on data services such as mobile Internet, games, music and even TV programmes on mobiles,” commented Kevin McCloskey, CEO at MobileAware. “Telstra’s M2006 mobile services are yet another example of how Telstra is outperforming all other global operators in the delivery of feature-rich mobile data services, that are clearly popular with subscribers. We are proud of our longterm association with Telstra and will continue to provide the technology and expertise to ensure their cutting-edge mobile services are easily accessible and optimally presented on Telstra’s growing number of mobile devices.”

The 12th annual GSM Association Global Awards programme is the leading showcase for the world’s mobile industry and will culminate in a gala dinner and presentation at the 3GSM World Congress in Barcelona on 13 February 2007. A full list of shortlisted nominees can be viewed here.

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com