MobileAware's Visionary Approach to Mobile Services Receives Further Market Validation

Dublin, Ireland, October 16, 2006 - MobileAware, the world’s leading provider of Mobile Service Infrastructure, today announced that it has been included in Gartner Inc.’s 2006 Multichannel Access Gateways (MAG) Magic Quadrant. The quadrant analyzes the mobile industry’s top 15 organizations that provide strategic platforms capable of supporting multiple applications, managing devices and securing data transport. The MAG market includes middleware and application vendors and mobile specialists that enable enterprises to create composite applications at a time when the variety of devices, networks and peripherals is steadily growing. In addition to providing robust MAG functionality, MobileAware was also included for its completeness of vision, solid business model and ability to execute across a variety of industries and geographies.

“Gartner’s recognition of MobileAware as one of the industry’s top 15 providers of strategic mobile platforms is a true validation of our Mobile Service Infrastructure vision and our commitment to enabling enterprises to invest strategically, rather than tactically, in mobile applications,” commented Kevin McCloskey, CEO at MobileAware. “Regardless of industry or mobile solution type, customers are increasingly moving away from point solutions to an integrated, flexible mobile infrastructure that allows them to grow in line with changing business needs. We are pleased that both our technology and our proven ability to execute have been recognized by an authority such as Gartner, and we look forward to further supporting customers in their quest to implement future-proof mobile solutions.”

MobileAware’s Mobile Service Infrastructure (MSI) provides a unified technology framework for creating, delivering and managing mobile business solutions in always-connected or occasionally-disconnected network environments. Adhering to the principles and standards underpinning the movement towards Service Oriented Architecture, MSI offers advanced client and server technologies, connection management, store-and-forward messaging, database synchronization, data compression and FIPS 140-2 validated encryption, enabling secure and reliable transmission of business data to mobile users.

About the Magic Quadrant
The Magic Quadrant is copyrighted October 6 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About MobileAware
MobileAware is the world’s leading provider of Mobile Service Infrastructure, a strategic approach for creating and managing mobile data solutions across all lines of business. Whether you are looking to deploy revenue-generating consumer services, cost-reducing customer services, or productivity-enhancing employee services, MobileAware provides a unified framework that fully integrates with existing enterprise service infrastructure to make your mobile strategy a seamless extension of your overall business strategy. Mobile Service Infrastructure simplifies the complexity surrounding disparate data, device diversity and network convergence, enabling companies to rapidly launch secure and reliable mobile solutions that leverage existing business assets and resources. MobileAware is a privately held company with worldwide business operations, serving more than 100 customers across six continents.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com