3GSM World Congress, Barcelona, Spain, 13 February 2006 - MobileAware, the world leader in enabling the creation and delivery of mobile data services, today announced global market success with channel partner Ericsson. Mobile operators including Telstra, Singtel, Mobitel, China Telecom, Digicel and mCel are using Ericsson’s integrated suite of Service Layer solutions to capture new data revenues through the delivery of high-value consumer services such as music downloads, videos, news and sport. MobileAware is a key component of Ericsson’s Service Layer solutions, providing the device recognition and content adaptation technology to enable optimized data services to be delivered over any network to any mobile device. MobileAware is also part of Ericsson’s latest network offering – the integration of IP Multimedia Subsystem (IMS) based applications with the Ericsson Service Delivery Platform – which will be demonstrated for the first time ever at 3GSM World Congress in Barcelona.

Ericsson Service Layer solutions couple service development and management facilities with standards-based architecture to enable operators and third-party content providers to come together to create and deliver valuable consumer services. Operators have used Ericsson’s Service Layer solutions in a range of different deployments, including Australia's largest telecommunications operator, Telstra. Telstra successfully deployed a robust content download platform, known as ‘Telstra Active’, that relies on MobileAware technology to manage the branding and presentation of third-party content feeds to any mobile device. MobileAware also provides the provisioning adaptors to manage the delivery of multiple content types such as DRM-encoded video and music clips, streaming links, games and binary content.

MobileAware is also part of Ericsson’s China Market Portal Solution, a customized service development and management services solution specifically designed for operators in China to bring to market content and applications over 2.5G and 3G networks.

“In China we face a fierce competitive environment and partners such as MobileAware are very important for Ericsson's solution offering, value add and differentiation,” commented Gabriela Styf Sjoman, General Manager, Service Layer and Systems Integration at Ericsson China. “As consumer demands grow and usability becomes more crucial, device rendering is key to launching value added services. We are very happy to have a close co-operation with MobileAware and jointly we will continue to bring to market solutions that add value to operators as well as consumers.”

At 3GSM World Congress in Barcelona, Ericsson will demonstrate how operators can create new revenue streams and increase cost efficiency by introducing IMS-based applications integrated with the Ericsson Service Delivery Platform. The demonstration will show how new IMS services can interwork with existing telecommunication networks, allowing operators to offer richer communications and media services that address both mobile and wireline networks in a fully converged solution. MobileAware and BEA WebLogic Portal will provide the service discovery functionality.

“Ericsson is the world’s leading provider of carrier-class services that enable operators to offer rich communication and media services more efficiently,” commented Kevin McCloskey, CEO at MobileAware. “We are proud that our technology forms a vital component of Ericsson’s Service Layer solutions and we will continue to work closely with them to extend their portfolio of solution offerings to global operators.”

About Ericsson Service Layer Solutions
The service layer is the market place where new, enriched services - both communication and media, for both consumers and enterprises - are created, delivered and managed. The Ericsson service layer offering comprises of business consulting, systems integration and managed services (including hosting) in the solution areas of user & service management, charging and application support. Ericsson is a world-leading solution provider in the service layer with broad experience from designing, integrating and managing carrier-class service layer solutions to more than 350 operators in 110 countries.

About MobileAware
MobileAware is the global leader in enabling the creation and delivery of mobile data services. What sets MobileAware apart is how the company seamlessly extends principal software infrastructure environments, allowing for the re-use of existing IT assets and Web development resources in creating flexible mobile data solutions that are fully integrated into back-end business systems. Whether you are a mobile operator or content provider looking to deliver revenue-generating, mobile consumer services, or an enterprise organization wishing to extend existing online services to mobile customers, partners and employees, MobileAware delivers a range of products and solutions to help you meet the challenges of a multi-device world. MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information, please contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com