Dublin, Ireland, 17 December 2003 - MobileAware, specialists in delivering Internet content to wireless handsets, today announces the availability of its WAP Energizer.

MobileAware's WAP Energizer is a plug-and-play, 'device-aware' real-time engine that, in a mobile environment increasingly characterized by color screens and greater memory, overcomes the limitations of existing WAP content by inserting color icons and images, tailoring delivery according to handset capabilities, and providing additional campaign and marketing management tools.

Today there are thousands of WAP content sites accessible by mobile devices. The problem is that most WAP site content is presented in a "one-size fits all" format targeting first generation WAP browsers, resulting in small greyscale text and limited navigation. Recognizing this, MobileAware developed WAP Energizer to take bland content and, without changing the code, optimize it in real-time to transform the existing portal into an easily accessible, colorful experience. Automatic generation of access keys for one-touch navigation, softkey labelling and click-through navigation links transform the user experience and create new service and marketing opportunities.

WAP Energizer provides simple web-based site management, and allows marketing teams to become involved in the look and feel of content to deliver consistent branding, campaign management, banner advertising or the running of real-time competitions. More than just a face-lift, WAP Energizer totally revamps the WAP environment for users and creates new market and revenue generating opportunities for operators and content providers.

According to Paul Strzelecki, Executive Chairman, MobileAware: "Presentation is one of the key barriers to even greater uptake of mobile data content - and current WAP presentation is generally dull. Despite this, WAP usage is on the rise with some 29 million page impressions every day in the UK alone."

"MobileAware's WAP Energizer represents a huge step forwards in terms of presentation and campaign management that will excite operators and content owners, help to create new services and transform the WAP experience,"

Strzelecki believes the mobile data content market will reach mass consumer levels when the issues surrounding availability and accessibility of content from wireless handsets and its on-screen presentation have been solved.

"With WAP Energizer, MobileAware adds greater value and appeal to already existing content, and solves crucial problems that have dogged WAP from the beginning with a real solution that is available today."

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company’s software products enable the delivery of web-based content and applications to all mobile devices – allowing for easier creation, better presentation, and greater accessibility of mobile services. MobileAware’s customers are mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing online content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com