Partnership Offers One-Stop-Shop For Delivering New Mobile Services

Dublin, Ireland, May 24, 2005 - MobileAware, a leading provider of mobile business solutions, today announced it has signed a Managed Services partnership with The Content Zone, a content aggregator and managed service provider for the mobile industry. The partnership offers organizations a total managed solution to cost-effectively deliver a wide range of wireless services to mobile customers. The Content Zone will use MobileAware technology to perform real-time, device-aware content adaptation to existing Web content and deliver it in the most visually appealing format to any mobile device.

Organizations, particularly in the media and entertainment sector, are realizing the need to extend their Internet presence to mobile customers as a means to increase customer loyalty and create new revenue streams. However, delivering high-quality mobile services in an easy and cost-effective manner often remains a challenge. The partnership between The Content Zone and MobileAware removes the complexity of deploying new mobile services by offering a managed solution that seamlessly extends existing Web content, or provides organizations with a broad selection of pre-packaged localized mobile content ranging from games and ringtones to psychic channels and comedy strips. Adopting a managed services solution from The Content Zone relieves businesses from the burden of creating and managing mobile content, allowing greater focus on core business activities.

"Partnering with MobileAware enables us to provide our customers with a simple and cost-effective way to extend their Web content to mobile customers," commented Edward Nugent, Commercial Director at The Content Zone. "Customers can range from media companies to corporates, and as the need to have a mobile presence is becoming as important as a web presence, our off-the-shelf solution meets this demand head-on. Thanks to MobileAware's world-class software product, we are now in a position to mobilize any of our global clients' content or offer revenue-generating premium SMS connectivity options in a manner of days."

"Removing the barriers to mobility and providing the fastest route to the mobile marketplace is the driving force behind MobileAware," commented Kevin McCloskey, CEO at MobileAware. "Our partnership with The Content Zone enables organizations to fast-track their mobile strategy with low risk, low cost and minimal effort. The Content Zone's vast collection of compelling Web content, coupled with MobileAware's market-leading content transformation and device management software creates a winning formula for successful mobile service delivery."

About The Content Zone
The Content Zone is a managed service provider and content aggregator focusing on providing total mobile content managed solutions to organizations such as media companies and mobile operators. The Content Zone provides an end-to-end solution, from finding specific content to the delivery of the content to the subscriber's handset. With a state-of-the-art data centre hosted in London, The Content Zone is currently delivering ring tones, True tones, Java Games, Logos, Wallpapers, Post Cards, MMS, Video Content, ringback tones, SMS alert content and now also provides a full mobilisation solution. www.thecontentzone.com

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company's software products enable organizations to leverage existing software infrastructure, developer tools and skills to extend Web content and business applications to any mobile device. MobileAware customers include mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing web-based content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com