Study Provides Operators with More Accurate Information on Reliability, Performance and Scalability

Dublin, Ireland, April 18, 2005 - MobileAware, a leading provider of mobile business solutions, today announced the completion of a Service Delivery Platform (SDP) benchmarking study with BEA Systems and Intel. The life-size study, which provides operators with more accurate information on reliability, performance and scalability, outlines the requirements of a typical deployment and assists in amalgamating system components to build a comprehensive SDP environment at low cost. Results from the benchmark, which was completed by a team of 12 people in a timescale of three months, have established the viability and price/performance of an Intel/BEA/MobileAware-based multi-channel SDP and provides basic sizing and scaling predictions dependant upon requirements of the subscriber base.

Operators are battling financial pressures to reduce expenses while at the same time develop new revenue sources. As subscriber penetration reaches saturation, new and innovative mobile services are being delivered to maximise Average Revenue Per User (ARPU) and retain existing customers. An agile and flexible service delivery model, with faster time to market and the ability to integrate with internal and third-party components is necessary to deliver these new mobile services more efficiently.

Objectives of the benchmarking study included firstly developing a methodology for measuring the performance of SDPs using a set of typical use cases and user interaction patterns. After a representative model of an SDP solution was built, it was then demonstrated how operators could rapidly package value-added services to provide multi-channel access to information, applications and rich media. Sizing and scaling models dependent upon requirements of the subscriber base and traffic volumes were then developed and tested to produce an outcome that would allow operators to guage price-per-performance accurately and size their SDP budgets accordingly. Tests were run varying from 500,000 to 30 million subscribers.

"The primary driver for this benchmarking study was to assist operators in establishing the cost-per-subscriber for a particular SDP implementation," commented Brian Kinane, Executive Vice President at MobileAware. "With this information it is possible to define coherent, rational ROI calculations that feed ARPU predictions. Together with BEA and Intel, we have demonstrated a valid model that delivers revenue growth and predictable costs and meets practical deployment needs."

To receive a copy of the study, please e-mail press@mobileaware.com

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company's software products enable organizations to leverage existing software infrastructure, developer tools and skills to extend Web content and business applications to any mobile device. MobileAware customers include mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing web-based content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com