MobileAware: Press Releases

BEA Systems, Documentum, and MobileAware Announce End-to-End Integration for Mobile Content Delivery Solution
3GSM World Congress, Cannes, France- Feb. 23, 2004 - BEA Systems (Nasdaq: BEAS), Documentum, a division of EMC (NYSE: EMC), and MobileAware today announced an integrated product set for mobile content delivery which can enable consumers to use their mobile phones to order and purchase online content and downloadable multimedia. In addition, the content delivery suite is designed to manage the acquisition of internal and third party content and the provisioning of that content to different customer market segments. "The integrated product set can enable mobile operators to deploy a highly personalized system for marketing content to consumers," said Brian Kinane, chief technology officer, MobileAware. "This type of system can help operators achieve much greater sophistication in terms of segmentation of content and customers." The key advantage of the suite is that it is designed to incorporate the strengths of proven enterprise software to deliver a scalable, fully integrated out-of-the-box solution. The integrated products are a combination of MobileAware’s Mobile Interaction Server Version 3.2, BEA WebLogic Platform™ 8.1 and the Documentum 5 Enterprise Content Management platform, all running on Intel-based servers. The combined product set can enable mobile operators, content aggregators and system integrators to rapidly deploy the product set and customize the functionality to meet their requirements. "Documentum is delighted to work with MobileAware and BEA in providing the next generation of dynamic, multi-channel, content delivery solutions," said Matt Shanahan, vice president, Global Industries Group of Documentum. "We believe Documentum Version 5 can provide the essential tools to manage the entire content lifecycle, from content provider to consumer." Key benefits of the mobile content delivery include: Attracting new subscribers through enhanced content discovery. Maximizing subscriber revenue through provision of high-value targeted content. Optimizing customer experience through multi-device color portal. Proactively assuring quality of content services. Reducing customer management costs through mobile self-care. "Mobile content delivery is a great example of how the WebLogic Service Delivery framework and partner program can be applied to reduce the capital, time to market, and operational costs of operator service platforms," said Rick Jackson, senior vice president, product marketing, BEA Systems. BEA WebLogic JRockit™, the first Java Virtual Machine (JVM) optimized for the Intel® Itanium® 2 processor and the Intel® Xeon™ processor family, supports the content delivery suite with reliability, scalability and very attractive price and performance. At 3GSM, Sony Music will provide a range of mobile-optimized multimedia content as part of the demonstration of the content delivery suite. About BEA BEA Systems, Inc. (Nasdaq: BEAS) is the world's leading application infrastructure software company, providing the enterprise software foundation for more than 15,000 customers around the world, including the majority of the Fortune Global 500. BEA and its WebLogic® and Tuxedo® brands are among the most trusted names in business. Headquartered in San Jose, California, BEA has 75 offices in 34 countries and is on the Web at www.bea.com. About Documentum Documentum, a division of EMC Corporation (NYSE: EMC), provides enterprise content management (ECM) solutions that enable organizations to unite teams, content and associated business processes. Documentum's integrated set of content, compliance and collaboration solutions support the way people work, from initial discussion and planning through design, production, marketing, sales, service and corporate administration. With a single platform, Documentum enables people to collaboratively create, manage, deliver and archive the content that drives business operations, from documents and discussions to email, Web pages, records and rich media. The Documentum platform makes it possible for companies to distribute all of this content in multiple languages, across internal and external systems, applications and user communities. As a result, Documentum's customers, which include thousands of the world's most successful organizations, harness corporate knowledge, accelerate time to market, increase customer satisfaction, enhance supply chain efficiencies and reduce operating costs, improving their overall competitive advantage. For more information, visit Documentum on the Web at www.documentum.com. About MobileAware MobileAware is a leading provider of mobile business solutions. The company’s software products enable the delivery of web-based content and applications to all mobile devices – allowing for easier creation, better presentation, and greater accessibility of mobile services. MobileAware’s customers are mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing online content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com. For further information contact: Niamh Murphy MobileAware Ltd. Tel: +353 1241 0536 niamh.murphy@mobileaware.com

BEA Systems, Documentum, and MobileAware Announce End-to-End Integration for Mobile Content Delivery Solution

3GSM World Congress, Cannes, France- Feb. 23, 2004 - BEA Systems (Nasdaq: BEAS), Documentum, a division of EMC (NYSE: EMC), and MobileAware today announced an integrated product set for mobile content delivery which can enable consumers to use their mobile phones to order and purchase online content and downloadable multimedia. In addition, the content delivery suite is designed to manage the acquisition of internal and third party content and the provisioning of that content to different customer market segments.

"The integrated product set can enable mobile operators to deploy a highly personalized system for marketing content to consumers," said Brian Kinane, chief technology officer, MobileAware. "This type of system can help operators achieve much greater sophistication in terms of segmentation of content and customers."

The key advantage of the suite is that it is designed to incorporate the strengths of proven enterprise software to deliver a scalable, fully integrated out-of-the-box solution. The integrated products are a combination of MobileAware’s Mobile Interaction Server Version 3.2, BEA WebLogic Platform™ 8.1 and the Documentum 5 Enterprise Content Management platform, all running on Intel-based servers. The combined product set can enable mobile operators, content aggregators and system integrators to rapidly deploy the product set and customize the functionality to meet their requirements.

"Documentum is delighted to work with MobileAware and BEA in providing the next generation of dynamic, multi-channel, content delivery solutions," said Matt Shanahan, vice president, Global Industries Group of Documentum. "We believe Documentum Version 5 can provide the essential tools to manage the entire content lifecycle, from content provider to consumer."

Key benefits of the mobile content delivery include:

Attracting new subscribers through enhanced content discovery.
Maximizing subscriber revenue through provision of high-value targeted content.
Optimizing customer experience through multi-device color portal.
Proactively assuring quality of content services.
Reducing customer management costs through mobile self-care.
"Mobile content delivery is a great example of how the WebLogic Service Delivery framework and partner program can be applied to reduce the capital, time to market, and operational costs of operator service platforms," said Rick Jackson, senior vice president, product marketing, BEA Systems.

BEA WebLogic JRockit™, the first Java Virtual Machine (JVM) optimized for the Intel® Itanium® 2 processor and the Intel® Xeon™ processor family, supports the content delivery suite with reliability, scalability and very attractive price and performance. At 3GSM, Sony Music will provide a range of mobile-optimized multimedia content as part of the demonstration of the content delivery suite.

About BEA
BEA Systems, Inc. (Nasdaq: BEAS) is the world's leading application infrastructure software company, providing the enterprise software foundation for more than 15,000 customers around the world, including the majority of the Fortune Global 500. BEA and its WebLogic® and Tuxedo® brands are among the most trusted names in business. Headquartered in San Jose, California, BEA has 75 offices in 34 countries and is on the Web at www.bea.com.

About Documentum
Documentum, a division of EMC Corporation (NYSE: EMC), provides enterprise content management (ECM) solutions that enable organizations to unite teams, content and associated business processes. Documentum's integrated set of content, compliance and collaboration solutions support the way people work, from initial discussion and planning through design, production, marketing, sales, service and corporate administration. With a single platform, Documentum enables people to collaboratively create, manage, deliver and archive the content that drives business operations, from documents and discussions to email, Web pages, records and rich media. The Documentum platform makes it possible for companies to distribute all of this content in multiple languages, across internal and external systems, applications and user communities. As a result, Documentum's customers, which include thousands of the world's most successful organizations, harness corporate knowledge, accelerate time to market, increase customer satisfaction, enhance supply chain efficiencies and reduce operating costs, improving their overall competitive advantage. For more information, visit Documentum on the Web at www.documentum.com.

About MobileAware
MobileAware is a leading provider of mobile business solutions. The company’s software products enable the delivery of web-based content and applications to all mobile devices – allowing for easier creation, better presentation, and greater accessibility of mobile services. MobileAware’s customers are mobile carriers seeking to create and deliver compelling mobile services to increase wireless data traffic; media and entertainment companies seeking to extend their brand and develop new revenue streams by delivering existing online content to their mobile customers; and cross-vertical enterprises seeking to extend real-time business information to their mobile workforce. Headquartered in Dublin, Ireland, MobileAware is a privately held company and is on the Web at www.mobileaware.com.

For further information contact:

Niamh Murphy
MobileAware Ltd.
Tel: +353 1241 0536
niamh.murphy@mobileaware.com