Multi-channel Web Access
The proliferation of mobile devices and the extended reach of an ever-increasing variety of networks means that consumers have a range of options when accessing Web content.
Content is no longer accessed via a single channel - the Web browser connected to the Internet – but by many diverse devices across many networks.
Optimizing content for multi-channel access is challenging. Each device brings its own individual quirks when presenting content. These include obvious aspects like form factor and color capabilities, to the less obvious like memory size and protocols. Authoring content to target more than a few devices is a complex and time-consuming process. As new devices appear, the maintenance task just grows and grows.
Mobile Interaction Server addresses all of these issues by understanding how devices differ, what type of device is making a request and how best to tailor the presentation of Web content to ensure optimal end-user experience. Backed by a regularly updated device database, Mobile Interaction Server ensures that end users receive the content they desire, regardless of the device they use for access.
