Why Mobile Web?

The introduction of faster networks and smarter devices has created a multi-channeled communication platform that gives businesses a rich, automated customer interaction platform never before available. Globally, there are already more mobile devices than PCs, most of which are mobile Web capable. With the connected nature of devices, businesses can help guide customers to use their mobile device as a primary method to purchase and manage products and services.

Mobile consumers are already expecting services available to them on the Web to be accessible from their mobile device, with a sophisticated experience that fully leverages the capabilities of their feature-rich device, thus a lowest common denominator approach to delivering mobile Web content will not suffice.

Why MobileAware?

MobileAware understands the complexities not just of enabling rapid development of content for delivery to mobile devices but also of ensuring an optimal user experience. 

Mobile Web sites suffering from low customer adoption rates usually provide a bad user experience due to ineffective user interface design, have latency issues stemming from process heavy rendering or large page sizes, enable discovery of issues but not resolution of them, or are not intuitive enough to be easily utilized.

Mobile devices have a wide range of characteristics, ranging from the obvious, such as screen size, touch-screen support, embedded keyboards, color depth and supported image formats, to the less obvious, including memory size, communications protocols and soft-key support. Beyond these binary or static characteristics are aesthetic characteristics that greatly affect the user experience. A few examples:

• A device's usable screen width may be less than its physical screen width when the browser uses scrollbars - thus content should be optimized to fit in the space available to avoid the browser attempting to auto-resize the content or forcing the end-user to scroll side to side to see the content.
• A device may support forms, but the rendering of the forms could use drop-down lists, radio buttons, or other methods of varying complexity for end-users to interact with. Memory restrictions could also impact the ability to deliver forms (or other content) to a given device unless the form is paginated with data persisted across the pages to enable form submission.
• Support for touchscreens, physical/virtual keyboards, thumb-balls and scroll-wheels impact the way data entry and navigation are accomplished and the relative experience of the end-customer with these various data input and navigation tools could also impact the successful outcome of a customer interaction.

MobileAware's Device Repository is a professionally maintained and thoroughly validated database storing Device Profiles containing hundreds of attributes for thousands of devices. Our rigorous profiling process captures not only the physical and / or binary (i.e. supports it or not) characteristics of a device but also the aesthetic characteristics enabling the highest quality rendering of content to the device.

MobileAware's patented carrier-grade mobile Web rendering product, the Mobile Interaction Server (MIS), has evolved from 10+ years of successful customer rollouts. It ensures an intuitive user experience with content that is rendered optimally for a each device's capabilities and limitations, minimizing end-customer input and considering the available input mechanisms of the device, and reducing latency through a high-performance transformation engine delivering optimally sized (in byte terms) content.

MobileAware's Mobile Self-Care and Mobile Commerce Solutions share a common Mobility Framework built on top of the Mobile Interaction Server and Device Repository and further encompassing our best practices User Interface design and back-end integration methodologies.

MobileAware partners with our customers to ensure Key Principles are followed enabling succesful Mobile Solution development, delivery, deployment, launch and subsequently end-customer adoption.

Additional information on why customers choose MobileAware can be found here.