When faced with the complex choices between deploying native and mobile web self-care applications, mobile operators need an application strategy that can support all device classes. The MobileAware platform maximizes configurability without having to code custom native apps for every new device. Simplifying the complex world of applications, hybrids (native clients leveraging web view), HTML 5, rich media, and the mobile web into a comprehensive mobile orchestration and delivery platform gives enterprises agility. Using MobileAware’s industry-proven device classification schema, enterprises are able to rapidly deploy an app for the best possible user experience. The Mobile Interaction Server (MIS) classifies devices into ranges that support reference device ‘experiences’ and deployment approaches.
Using intelligent application templates, mobile orchestration, and rapid integration, mobile operators can deliver a wide variety of applications to any device.
MobileAware Application Experiences
MobileAware classifies Self-Care applications into device experiences that enable an operator to rapidly organize the devices that will access their customer channel and deploy an appropriate application. These can be deployed via the mobile web or as application clients.
Mobile Web Experiences
Device Types
HTML 5 Super Apps
Considered one of the richest and most functional experiences that can be used on the mobile web, the L0 experience enables applications to have the flexibility of server side deployment with no need for any application on device. This allows the application to leverage device-side processing while only needing a mobile browser. L0 leverages HTML 5 and other proprietary components of the platform to rapidly deliver client-less applications. These applications manage rich transitions, device-side caching, offline capability and user interface components that rival native applications. The device support for L0 and HTML 5 is growing with most new mobile devices capable of deploying these types of applications.
Touch Webkit Phones
Touch-based devices are rich and highly functional, and this L1 experience is enjoyed by a large segment of users who have acquired their devices in the past 12 months. These devices have excellent display, processing, and memory characteristics. They also possess appealing navigation, smooth transitions, and clear layouts.
Non-Touch, Mid-range Smart Phones
Mid-range mobile devices with keyboards and narrower screens are typical of the L2 experience. Although they do not support the latest and greatest styling technology, L2 leverages basic HTML features to provide a positive experience. These workhorse devices are popular with many business users who are occasional users of the mobile web, and who have a focused, basic approach to mobile web use.
Feature Phones
For legacy devices, many of which were released over 4 years ago, the L3 experience can provide the maximum results within their limited capabilities. Even devices with limited functionality can be supported thanks to MobileAware’s adaptive technology.
Application Types
LN – Native Applications
Full native application frameworks for most smartphone platforms are deployable across Android, Windows 7, iOS, Java, and Blackberry devices.
LH – Hybrid Applications
Configurable Hybrid or web view applications for iPhone, Android, Blackberry and Windows 7 are a smaller, lighter, and more efficient way of approaching application strategies.
LT – Tablet Applications
Adaptive tablet experience leverages the best capabilities of larger form factor smartphones.