Mobile Content Proxy drives additional revenue from mobile portal initiatives by rapidly upgrading the presentation and simplifying the navigation of owned and 3rd party content feeds. It achieves this by retrieving existing mobile content and performing real-time, device-aware content manipulation, ensuring that the content is delivered in the most visually-appealing format possible to any mobile device.
One of the primary benefits of Mobile Content Proxy is that it enriches existing mobile content without modifying the source content. It allows operators to build brand recognition by seamlessly implementing corporate style guides and brand policies to ensure an operator-branded, consistent look and feel for the user.
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