Who:
Carol Borghesi, SVP, Customers First Culture, TELUS

What:
TELUS embarked on a corporate-wide strategy to make real and lasting changes to the entire company to improve Customer Experience and Care.  Attendees will be walked through this process, including TELUS’ decision to take a critical look at the status quo, effectively recruit executive and managerial buy-in, and begin fundamental changes to their system.  Rather than talking about improving Customer Experience, come hear how TELUS is actually achieving it.

When:
Monday, February 27, 2012
1:00-2:00pm CET

Where:
Mobile World Congress
Salon Agata
Hotel Onix Fira, (a 5 minute walk from the Fira)
Llançà, 30
08015 Barcelona

To inquire about an invitation, please email Shelby Geyer at shelby.geyer@mobileaware.com.

About TELUS
TELUS (TSX: T, T.A; NYSE: TU) is a leading national telecommunications company in Canada, with $10.4 billion of annual revenue and 12.7 million customer connections including 7.3 million wireless subscribers, 3.6 million wireline network access lines and 1.3 million Internet subscribers and more than 500,000 TELUS TV customers. Led since 2000 by President and CEO, Darren Entwistle, TELUS provides a wide range of communications products and services including wireless, data, Internet protocol (IP), voice, television, entertainment and video.

In support of our philosophy to give where we live, TELUS, our team members and retirees have contributed more than $260 million to charitable and not-for-profit organizations and volunteered 4.2 million hours of service to local communities since 2000. Eleven TELUS Community Boards across Canada lead TELUS’ local philanthropic initiatives. TELUS was honoured to be named the most outstanding philanthropic corporation globally for 2010 by the Association of Fundraising Professionals, becoming the first Canadian company to receive this prestigious international recognition.  For more information about TELUS please visit telus.com.

For more information about TELUS, please visit www.telus.com

About MobileAware
MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity, and network convergence.  Customers benefitting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone, Walmart.com, and Wells Fargo.

Press Contact:
Shelby Geyer
pr@mobileaware.com
617-986-5060

Visit us at the Ireland Pavilion
Hall 1.0-1F17, Fira

“Far more than a mere communication device, mobiles now serve as our books, health monitors, payment transfer devices, social connectors and tour guides. Mobile technology is embedded in our cars, homes, appliances, governments and utilities. Mobile is enhancing and expanding education and thus, transforming the world. Mobile World Congress 2012 will celebrate the current state of mobile and offer a glimpse into where mobile has the potential to go next.”

Learn more about the event from GSMA…

 

MobileAware Exhibit Hours
Monday, 27 February	09:30 – 19:30
Tuesday, 28 February	09:00 – 14:30
Wednesday, 29 February	09:00 – 19:15
Thursday, 1 March	09:30 – 16:00

The mobile websites are available in ten languages for KLM and nine for Air France, and can be accessed on mobile devices at mobile.airfrance.com and mobile.klm.com. Their respective free applications can also be downloaded from the Apple App Store and Android App Market.

“As major players in the area of mobility, our ambition is to offer our customers their personal travel assistant. We are constantly innovating to better serve our customers,” said Christian Herzog, Senior Vice President Marketing, Air France-KLM.  “Collaborating with MobileAware has helped us to develop mobile services in new and innovative ways,” added Martijn van de Zee, Senior Vice President eCommerce, Air France-KLM.

Since their launch, the Air France-KLM mobile sites and apps have seen exponential increases in usage and revenue generated with services such as mobile electronic booking and mobile check-in. The companies are working jointly on new services and features to be launched during 2011, such as “Time to Think” and promotions.  MobileAware delivers the mobile experience through a flexible, managed services solution to Air France-KLM.

“MobileAware is proud to partner with Air France and KLM on their mobile services; MobileAware provides the Group with a superior user experience, and a solid framework for implementing their industry-leading mobile strategy,” said Armin Gebauer, CEO of MobileAware.  “We look forward to a long relationship and continuing to pioneer new services to be brought to the airline market.”

About AIR FRANCE KLM

AIR FRANCE-KLM, the result of a merger between AIR FRANCE and KLM in 2004, is one of the leading European air transport groups. Its main activities are the air transport of passengers and cargo as well as aircraft maintenance. In 2010-11, AIR FRANCE KLM carried 71.3 million passengers and 1.5 million tonnes of cargo. The group’s fleet comprises more than 590 aircraft, including 181 regional aircraft operated by its partners Brit Air, City Jet, Regional and KLM Cityhopper. Its network covers 254 destinations in 124 countries from its hubs at Paris-Charles de Gaulle and Amsterdam-Schiphol. The Flying Blue frequent flyer programme is a leader in Europe and has over 19 million members. With their partners Delta and Alitalia, AIR FRANCE and KLM operate the biggest transatlantic joint venture with more than 250 daily flights. AIR FRANCE and KLM are members of the SkyTeam alliance, which has 15 member airlines, offering customers access to a global network of over 14,500 daily flights to 926 destinations in 173 countries.  Internet: corporate.airfrance.com and klm.com.

About MobileAware

MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity and network convergence.  Customers benefitting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone, Walmart.com, and Wells Fargo.

Press Contact:
Shelby Geyer
MobileAware
pr@mobileaware.com
(617) 986-5060

• Armin Gebauer, CEO of MobileAware
• Jeremy Debate, Architect at Apperian
• Scott Penberthy, Founder of North Highland Partners

The panel was moderated by mobile application developer, Joseph Schwendt.

“Armin is a huge asset to MobileAware, and we are proud to have his vision and execution skills,” said Dominic Endicott, Partner at Nauta Capital, one of the principal investors in MobileAware.  “His expertise in the mobile industry is invaluable, and he will continue to bring ground-breaking, industry-changing ideas to the company.”

Gebauer’s mobile technology experience includes serving as Principal at Fivephive, a consultancy focused on supporting start-up companies that develop and execute product and service delivery to mobile operators and high-tech organizations. Before that, he was the VP of Mobile and Converging Services for CodeBaby, a company offering self-care customer lifecycle management solutions to enhance overall user experience, increase customer satisfaction and help drive adoption of new mobile and converging services.  Prior to CodeBaby, Armin also served in key capacities for imForwards and Celcorp.

“I am thrilled to take on the challenge of bringing a great company to the next level.  The mobile industry is undergoing an exciting transition, and I was drawn to MobileAware’s extensive, innovative offerings and skilled team.  This company will change the mobile game, and I look forward to leading it there,” said Gebauer.

About MobileAware

MobileAware is the world’s leading provider of Mobile Self-Care and Mobile Cloud-Care solutions for network operators and business enterprises, with over 130 clients in 25 countries serving more than 250 million active customers. Since 2000, MobileAware has rapidly and reliably enabled cost-reducing, revenue-generating mobile solutions that solve issues of complex integration, device diversity and network convergence.  Customers benefitting from these strategic mobile applications include AT&T, Air France, Cox Communications, KLM, Telstra, Telus, Vodafone, Walmart.com, and Wells Fargo.

Press Contact:

Shelby Geyer
MobileAware
pr@mobileaware.com
617-986-5060

##

“In an abrupt about-face in its mobile software strategy, Adobe will soon cease developing its Flash Player plug-in for mobile browsers. Adobe said it would abandon mobile flash development, nudge developers to the Adobe Air platform and wholeheartedly back what had been a rival approach — HTML5.

‘HTML5 is now universally supported on major mobile devices, in some cases exclusively,’ Adobe VP Danny Winokur said in a clear reference to Apple’s rejection of Flash support on its dominant iOS devices: the iPad, iPhone and iPod touch. ‘This makes HTML5 the best solution for creating and deploying content in the browser across mobile platforms. We are excited about this, and will continue our work with key players in the HTML community, including Google, Apple, Microsoft and RIM, to drive HTML5 innovation they can use to advance their mobile browsers.’

Word first circulated in an e-mail sent to Adobe partners on Tuesday evening. The e-mail was obtained and first reported on by ZDNet.

And with that, Adobe signaled the end of the Flash era on at least the mobile web, as Steve Jobs predicted.”

Click Here to read the article in its entirety.

“Yesterday, Facebook founder and CEO Mark Zuckerberg took the stage at Y Combinator’s Startup School in a candid interview with Y Combinator Partner Jessica Livingston. You can watch the full interview here, and it starts around the 43 minute mark, and lasts for roughly 40 minutes. If you have some time to spare, it’s well worth a look.

Zuck revealed a number of fascinating things about entrepreneurship, founding Facebook, and product development, but one of the more interesting (and surprising points) came at the end of the interview when Livingston asked him what he would do different if he could go back in time. Zuck replied: If I were starting now I would do things very differently. I didn’t know anything. In Silicon Valley, you get this feeling that you have to be out here. But it’s not the only place to be. If I were starting now, I would have stayed in Boston. [Silicon Valley] is a little short-term focused and that bothers me.”

Click Here to read the article in its entirety.

From the agenda:

“Backed by over a decade of experience, Dr Hanrahan explores the strategies and techniques that ensure mobile Web diversity is not the most intractable problem but is, in fact, your greatest opportunity.”

The event is hosted by Nominet, the UK registry, and can be viewed here: http://www.nominet.org.uk/about/events/w3c/agenda/

More information can be found on the Nominet events page.

The launch coincides with the W3C’s publication of the Mobile Web Applications Best Practices in which the DDR plays a significant role.

Launching the project, Dr Rotan Hanrahan said “we have a team of contributors from MobileAware bringing their expertise and experience to the project, and they look forward to working with the rest of the Web community.”

Borrowing from some of the technology within MobileAware’s MIS suite, the first target is a Java solution. This will be followed by solutions for other platforms early in 2011. The software from The maDDR Project will provide a consistent way to access any source of device descriptions.

On the matter of data sources, Dr Hanrahan noted: “maDDR will be completely open in terms of data sources. With the help of extensible binding we will be able to support a wide range of sources, including free and commercial repositories. MobileAware will also provide a starter pack with the first proper release of maDDR, with no usage restrictions, so that Web developers can quickly get the benefits of maDDR.”

MobileAware is launching this Open Source project as part of its effort to bring adaptive technology to the whole Web. The first step is to make Web sites aware of the delivery context, including the capabilities and constraints of the browser and device sending requests to the site. The W3C DDR specification provides a standard approach to solving this problem, and The maDDR Project is the first Open Source project to be dedicated to the challenge.

For more details, visit www.maddr.org.

We believe WURFL contains a lot of useful device information and when combined with WALL is a competent free starter kit for the mobile development community. It provides a simple technology that allows developers to gain entry into the mobile Web. As such, WURFL is a valuable service to the developer community and deserves to be acknowledged for its efforts. Going higher, however, involves a lot more effort, growing development and maintenance costs, and constant quality concerns.

It is not all good news. WURFL relies on open source donations from community contributors. It has an unmanaged, unguaranteed process for contributing and maintaining data. All contributions are welcome, regardless of origin or validity, with potential consequences for the quality of the collected data and growing inconsistencies across and within device profiles. The unavoidable inaccuracies in data cause anomalous results in rendering by WALL or any other solutions relying solely on WURFL to drive content optimization. With no SLA around data collection or guarantees regarding availability of profiles for devices entering the market, enterprises should be wary of offering commercial services relying on the data. Further, there is no mechanism to request addition of specific devices, no tools for administering WURFL, and it has not been designed or optimized for performance. WURFL has helped many to get started in the mobile Web, but it also highlights how difficult it is to manage the growing device diversity to exacting standards demanded by professional organizations.

MobileAware is different. MobileAware’s Device Repository, in contrast, is a professionally maintained and thoroughly validated device repository with device profiles ascertained by MobileAware’s dedicated device profiling team through a rigorous profiling process. Profiling is based on a number of sources: hands-on device testing (including installation of midlets that can be used to determine capabilities where appropriate), UAProf (with inaccuracies corrected), feedback from customers, etc. Iterative hands-on and automated QA testing ensures consistency between attributes within a profile and across profiles. Device Repository Updates are made available through online update service at least monthly, with 72 hour guaranteed profiling of new devices available by SLA. The Device Repository Manager tool allows for easy customization and management of the repository.

MobileAware’s Mobile Interaction Server has been designed and implemented to provide the best user experience possible on each mobile device, provides industrial-grade performance and scalability, and is backed by MobileAware’s 24×7 customer support organization. It has evolved over 10 years, leveraging feedback from dozens of operator and enterprise deployments. In production, MIS caches the Device Repository in memory, further enabling optimal performance.

What if you just want to try WURFL? If you are not already present in the mobile Web and want a taste of what it is like, adding WURFL to your toolkit will be a useful experience. We advise that you consider using standardized interfaces so that you have a migration path to professional solutions if/when your needs exceed WURFL’s capacity. Remember, if you are using WURFL then it reasonable to expect that you will contribute some data to them in return for helping you get started.

If you have already been kick-started into the mobile Web with the help of WURFL and now want a professional solution, look no further than MobileAware.