Category Archives: Mobile Technology

Getting Personal with Mobile Analytics

The Importance of Tracking & Discovering Mobile Users By Afjal A. Wahidi Are you the type to never turn off your mobile phone? I am, unless I run out of battery, at which point I frantically look for a charger. … Continue reading »

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Why not simply rely on WURFL/WALL?

MobileAware is occasionally asked why we maintain our own device repository and a team of device profiling engineers instead of simply relying on Wireless Universal Resource File (WURFL). Likewise, Wireless Abstraction Library (WALL) is occasionally mentioned as an alternative to … Continue reading »

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